Smart Unsubscribe
Preferences over goodbyes.
Instead of all-or-nothing unsubscribe, give recipients topic-level controls. Keep them engaged with what matters; let them mute what doesn't.
What it does
Reduce churn without losing trust.
Topic preferences
Recipients pick which categories they care about: promos, product updates, weekly digest.
Pause vs unsubscribe
Offer a 30/60/90 day pause as an alternative to leaving entirely.
Honest exit survey
Optional one-question survey on unsubscribe — actionable insight, not a guilt trip.
Fully compliant
One-click unsubscribe still works. Smart preferences are an extra option, not a barrier.